My name is Ayoub Aouragh, and I am 21 years old, the founder of THE 319 BRAND
I am not the son of a famous family, and I do not own an inheritance, nor a network of connections, nor even an academic degree. I was like any Moroccan child who dreamed of becoming a world football star. But the small city I grew up in and a harsh injury shattered that dream at an early stage.
The idea of the brand was born in 2022, when I was living in the city of Larache. I had settled there, studying and working as a model, and I was passionately in love with photography. At that moment in my life, the thought came to me that I should create my own brand something that would set me apart and express who I truly was. That’s when I created the number “319” to be my personal logo and the symbol of my vision.
But soon after, my Instagram account was stolen. That account had been a source of love, energy, and passion for me it was my escape and my light. After this incident, I spiraled into a deep depression and emotional darkness. I tried to start a new account and rebuild what I had lost, but I couldn’t find the strength to do it again. I reached a point of total collapse, becoming invisible once more to the world. And yet, deep inside, I always carried the feeling that I was special even when my friends laughed at me for saying I would build a successful brand and become a millionaire one day.
At the end of 2023, specifically in March, I began learning about money and how to build wealth. I became excited about creating something for myself. But in my city, there was no room for ambition it was incredibly hard. In June, I accompanied a friend who lived between Larache and Tangier, and he gave me a glimmer of hope. He encouraged me to change cities and chase our shared dream together, as we both had the same ambition. This idea gave me courage, though I was still preparing for my baccalaureate exam. I decided that after taking the exam which I failed for the second time I would move with him to Tangier, filled with illusions and imagination.
My family ,my father ,gave me permission to go. Once in Tangier, I was confronted by a harsh reality. I started working in a clothing factory, where the job was extremely exhausting, yet I was learning the foundations of clothing production in the cutting department. My friend was also working alongside me. Our initial goal was to work for a short time, save some money, buy photography equipment, and launch our creative project together. But he soon left the job, stopped being honest with me, and his personality shifted drastically. This led to major conflicts and tension between us.
We were living at his father’s house, and after a few days, my mother and I agreed that I needed to find a place where I could live on my own. I eventually found a tiny room 6 x 3 meters with a small bathroom and kitchen space. I continued working in the factory, learning and drawing inspiration from the cutting process. But I was completely alone. I also separated from the girl I had dreamed of marrying after three years of relationship, and this broke me emotionally. I fell into a darkness even deeper than before.
I was living in a small room, without any kind of support or emotional warmth,
and I thought about giving up many times. But the number “319” kept speaking to me in my imagination. It reminded me that I had a goal to pursue, a family to honor, and a reason to keep going, even through the pain.
I began designing pieces and searching for suppliers. I created my very first item “0319 TRACKSUITS” and after a long and difficult struggle, I finally made it. I loved the design deeply, and I began wearing it and promoting it to my friends. During one of the holidays, I visited my father in Larache this was in July 2024. Time was tight, and after I completed my work in the factory and finalized the design, I made a slight adjustment and produced a very limited quantity over a long period. I only managed to sell about six pieces, and I officially announced their availability on September 29. But by then, summer had already ended and the design was made for summer. I had borrowed 2000 dirhams from my mother to make it happen, but the money went in vain.
After that, I went through yet another phase of failure but I did not give up. I found a vocational training institute in textile and ready-to-wear production OFPPT, and I wanted to work and study at the same time. But I lost my job there due to a conflict with one of the supervisors. I had no clear way to earn money to pay for the institute and to cover my rent of 1500 dirhams especially after my younger brother came to live with me. I was also covering all my essential living expenses, including food, transportation, and more. My mother supported us during that period to help us make it through. Then, I found a free internship opportunity in a real estate company.
At the beginning of 2025 specifically in January I began working in the real estate company without pay. But I became more determined than ever to succeed. After a full year of internal battles, painful failures, and emotional destruction, I had finally started to rebuild myself. I began seeking funding to relaunch my journey again. I failed many times along the way. But after six months of unpaid work, I had learned a great deal, met new people, and finally found someone who believed in me and chose to fund me. And now, here you are reading these words after discovering my brand, a brand that wants you to BE SPECIAL. A brand that invites you to break free from the shell of your surroundings, to write your own story, and to create your own glory. I deeply believe I will take this brand far, and I want to help you walk the same difficult path the path of uniqueness. It is not an easy road, but the rewards are beyond imagination. It will make you proud of yourself and make the world proud of you.
So BE SPECIAL, and take the first step.
